I found this fascinating quote today:
Is Social Media actually working in India? Is Social Media Marketing the only facet of social media? Can you help your business through social media in India ? What should you be doing if you want to market yourself , or your brand for that matter, on social media? These are my views on what you need to be doing to undertake a successful social media campaign in India . Please add on to the list by way of comments.ArchieIndian, Social Media Marketing in India, Dec 2009
You should read the whole article.